PureFit to Take Part in Serve It Up CoMo

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We are proud to announce that PureFit Meals will take part in Columbia’s 2017 Serve It Up Charity Challenge. A culinary cooking challenge opened to master chefs, cooks, volunteers and more, the event’s proceeds will help benefit six nonprofit organizations in Columbia.

PureFit Meals will be represented by Chef Sarah Connor, who will begin the competition in the June Savory Summer Kickoff Event portion of Serve It Up. We wish Sarah good luck as she will contend against culinary artists from the Columbia, MO area.

The June Savory Summer Kickoff Event exists as a preliminary competition between 40+ chefs within six different food categories. A panel of judges will decide the finalists the event who will compete in the final cook-off.

Best of luck to our own Chef Sarah Connor! For more information, visit http://www.servecomo.org.

Sarah Carnes Headshot

PureFit Wins Packaging Design Award

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Sarah Carnes HeadshotPureFit is proud to announce that Sarah Carnes, Director of Marketing has been recognized with an American In-house Design Award from Graphic Design USA (GDUSA) for her product packaging design of the PureFit Meals snack line.

PureFit introduced the new snack line in January 2017. The snack line includes Blueberry Crisp Bars, Turkey & Bacon Jerky and BBQ Beef Jerky. Additional meal options will be released in the near future.

“Designing food packaging is an involved process, from creating a cohesive set of designs that represent the brand, to choosing paper and label materials that make each product stand out,” said Carnes.

The Blueberry Crisp Bars are made from scratch using oats, almonds, dried blueberries, pistachios, flax seeds, and pumpkin seeds. The BBQ Beef and Turkey & Bacon Jerky feature lean, Missouri-raised meat with a variety of all-natural flavors and seasoning.

For more than 50 years, GDUSA has been a business-to-business information source for graphic design professionals in the country and received 6,000 entries for this year’s awards, with only 15% receiving a formal recognition.

PureFit Meals Now Available in Jefferson City


gallery-slider-4PureFit Meals is excited to announce expansion into Jefferson City beginning April 20, 2017 with a new pick-up location at Supplement Superstore.


PureFit offers a variety of fresh and nutritious ready-to-eat meals for people who want to lose weight without dieting, and keep it off for good. Customers can choose from 48 different meals online. All meals are gluten-free, dairy-free and utilize local produce, hormone-free chicken, and Missouri-raised beef.


Regular meals start at $10.50 and are around 300 calories. High protein meals are $12.50 and around 450 calories. There are no long-term commitments or contracts. Customers simply sign up for one week at a time.


PureFit’s Jefferson City pick-up service will be located at Supplement Superstore at 1922 Missouri Boulevard. Meals can be picked up on Monday’s and Thursday’s during store hours from 9am – 7pm, beginning April 20, 2017.



3 Reasons to Incorporate Elk & Bison Into Your Diet

IMG_2750Getting tired of the traditional proteins? Try mixing it up with our elk and bison options. While traditional meats can offer plenty of protein and essential vitamins, elk and bison pack a huge punch that can take your diet to the next level. There are three reasons why you should try elk and bison.


All the protein, plus the vitamins.

While traditional meats like chicken and beef contain plenty of protein to go around, they don’t always replace those essential vitamins and minerals one can lose during the day. Elk and bison refill your vitamins lost and then some. Elk includes over 100% of your recommended dose of vitamin B-12, plus 15% of iron. While bison meat offers the same in protein, it adds niacin, the vitamin that plays a large role in energy building and fat breakdown. In short, not only do you get the protein, you get the vitamins your body craves.


Food Fatigue

Eating the same type of meat and veggie combinations can not only get old, but it can also lead to a halt in energy production, detoxification, neurotransmitter production and other deficiencies. Eating just a small range of food sources causes the body to lose out on essential vitamins and minerals. This can be avoided by mixing up your diet with new and healthy foods. Like elk and bison!


Surprising Taste

Elk and bison can get a bad rap of being “too gamey or tough,” but it’s all in the preparation. Our menu features not only the healthiest and freshly produced meats, but features these exotic meats in a fun and interesting way. Check out our elk Swedish meatballs or the bison stuffed peppers, expertly prepared by Bleu Events chefs, delivered to your doorstep or available for pick up at Grindstone GNC.


In short, whether you’re a longtime lover of elk or bison, or simply want to try something new – give our PureFit options a try. At only 10.50 per meal ($12.50 for extra protein) and delivery available, there’s nothing to lose.


What I Eat In A Day – Angela Huhman

angela-01Angela Huhman, 45, is the owner of Relocating in Columbia Magazine & Columbia Welcome Small business owner and mother of three with an active lifestyle.

My favorite breakfast is Siggi’s Vanilla Greek yogurt with fresh fruit. In the winter, I switch it up with steel cut oats and fresh blackberries or blueberries.

I purposely make extra food in the evening, so that I have extras for lunch the next day. I stop by Columbia Strength & Conditioning 2 days each week for my PureFit meals to break up the monotony. It’s easy and a great way to add variety to my diet. PureFit meals come in stackable, microwaveable containers that make it easy to heat up and have a nutritious meal on the go. I will often use the gas station microwave while on the road instead of fast food or drive through.

I keep dinner simple with grilled meat and vegetables. Growing up on a farm with a huge garden made me love vegetables. I grill fajitas, pork loin, shrimp, and almost any vegetable you can imagine.

Almonds, bananas, and plenty of water for the day’s activities.


New PureFit Snack Options

After months of research and recipe development, our chefs have perfected three new snack options for PureFit customers. We are excited to offer Blueberry Crisp Bars, Turkey & Bacon Jerky, and BBQ Beef Jerky.

The Blueberry Crisp Bars are made from scratch using oats, almonds, dried blueberries, pistachio nuts, flax seeds, roasted pumpkin seeds, agave, and maple syrup. Each bag contains 2 servings. Each serving is 260 calories, and contains 6 grams of fat, 23 grams of protein, and 28 grams of carbs.

Our Turkey & Bacon Jerky contains lean, Missouri-raised turkey, bacon, maple syrup, sage, fennel seeds, thyme, and garlic. There are 2 servings per bag with 106 calories per serving. Each serving contains 5 grams of fat, 8 grams of protein, and 8 grams of carbs.

The BBQ Beef Jerky contains lean, Missouri-raised beef, garlic, chili powder, crushed red peppers, cloves, bay seasoning, and soy sauce. There are also 2 servings per bag, and only 72 calories per serving. The Turkey & Bacon Jerky contains 1g of fat, 7 grams of protein, and only 11 carbs.

Staying on track is easier than ever with our new snack line and PureFit Meals. We’ve taken the guesswork out of every meal, so that you can stress less, and eat real food for real results. Be sure to add them to your next PureFit order.



Young woman buying fruit in a supermarket.

Save Time, Money & Your Health

purefit-time-infographicAccording to the Time Use Institute, the average shopping trip takes 41 minutes. If you multiply that by the 1.5-trip per week average, that’s over 53 hours per year you’re spending in the grocery store. After grocery shopping, the average US household spends nearly 6 hours cooking each week.


In addition to home cooked meals, American consumers are spending nearly $3,000 on midday meals each year according to Visa. With 50 workweeks in a year (or 250 work days in a year) and an average cost of $12 per meal, consumers are spending a lot of money dining out. Another study, published May 24 in BMJ, found the meals ordered by adults contained an average of 836 calories. This means, not only are consumers eating out during the day, they are also consuming unhealthy foods that are high in calories and low in nutrients.


PureFit Meals are only $10.50 and can be delivered to your doorstep. Chefs using locally sourced ingredients prepare all of our meals, without the extra calories and preservatives – which will meet all of your nutritional needs. Stop wasting time and money – and get back to what is most important to you.

What I Eat In A Day – Krysta Arnold

krysta-03Krysta Arnold, 34, is a Physician Assistant at the University of Missouri Emergency Room. Her intense and fast-paced career demands a focus on wellness and a healthy lifestyle.

Usually breakfast consists of a protein shake and protein bar. I also like eggs with lean meat or plain greek yogurt mixed with protein powder and fresh berries.

For lunch I opt for a healthy meal that I make at home like grilled chicken or zucchini spaghetti. If I’m not at home, or don’t have time to cook – I have a PureFit meal. I love the asparagus stuffed chicken, beef brisket with brussel sprouts and pot roast. You can’t beat the convenience.

PureFit meals make dinnertime easy. With such a busy schedule, I don’t always have time to meal prep or grocery shop. With PureFit I get a variety of meals each week. There’s so much variety each week with my PureFit meals that I don’t get burnt out on eating the same foods over and over.

Almonds, beef jerky or vegetables – and plenty of water.


Energy & Earned Carbohydrates

For most, to define the word valuable is simple. We have an understanding of this word because we have encountered multiple things in our lives that we instantly or grew to value.

The dictionary defines valuable for us as “a thing that is of great worth.” Where value tends to get more complex in our lives is when we are asked to list the things that are valuable to us. For some this list is easy, we start to think of members of our family, fitness, our job, hobbies, functionality, our friends, money, time, vacation…etc. This list could look a number of ways depending on who you ask.

Everyone’s personal values require energy. Energy is required to utilize and enjoy things that are valuable to us. In order to make the best use of time with my family and my friends I need the energy to care for them, listen to them and interact with them. A day at the park or simply helping my child with their homework requires me to be alert and focused.

To perform at my best in my career or within my hobbies, I need to feel refreshed and capable and know that I can think clearly. If I want to get the most out of my workout and be able to have my body function properly throughout the entire day. I need to feel my best in order to give my best.

So, when I have a long list of things that I value and want to enjoy each day, how do I find the necessary amount of energy to be active and successful in all those areas?

We know that food is fuel but what we often don’t realize is the importance of our carbohydrate intake to give us that push to make it through that list. Carbohydrates are earned. The more active that you are the more necessary they are to your day. It’s a common misconception to fear carbohydrates while we are trying to lose weight; and to calm any fear, it’s important to learn about that fear.

img_8334PureFit meals offer 20-30% of their calories from carbohydrates meaning that anyone who chooses a PureFit meal is choosing an efficient source of energy for their lifestyle and for their needs.

Carbohydrates will allow you to push farther in a workout allowing you to get more out of it. They can sharpen your thinking skills and help you stay more focused at work. Also they can give you that extra motivation to enjoy a nice bike ride or walk with your friends and family at the end of the day.

Overall calorie consumption is the number one factor to consider when pursuing any type of body composition goal. But the macronutrient makeup, or amount of calories coming from protein, carbohydrates, and fat is important to understand when identifying what your body wants to help you live your best life.

A trip through the typical drive thru can leave your energy and macronutrient needs imbalanced and cause you to feel a significant energy drop making you feel sluggish throughout the rest of your day. The benefit of simply meeting your energy needs is just another thing that can be added to the list of things that you value.


What I Eat In A Day – Amy Lee

amy-04Amy Lee, 38, is a busy mom of four who is always on the go with her family and committed to an active and healthy lifestyle. She is a Health & Wellness Coach in Jefferson City, Missouri.

A protein shake is my go-to breakfast option, with a little fruit and nut butter. When time allows, I make a batch of n’oatmeal (made of spaghetti squash!) with a side of natural and organic Applegate breakfast sausage.

Definitely PureFit meals when I don’t have time to cook or meal prep. The meals are clean and the service is convenient. My favorite PureFit meal is the Sweet potato Shepherd’s Pie. I’ve taken my PureFit meals to the beach, the board room, and even pit road at a Nascar race. PureFit is the best option if you need help with nutrition and eating well on the go.

Our dinner routine depends on the kids and social activities – but it always consists of a lean protein and a vegetable. My favorite is baked salmon with broccoli and asparagus. It’s simple, light and quick.

Protein shakes after workouts, protein bars/jerky and plenty of water.